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Marketing green building services strategies for success [electronic resource]

By: Language: English Publication details: Architectural Press 2007Description: eBooksISBN:
  • 9780080553306
Subject(s): LOC classification:
  • 333.72 $2 18
Online resources:
Partial contents:
The Green Building Market -- What is a Green Building? -- Today's Green Building Market -- Green building market leaders -- The Business Case for Green Buildings -- Costs of Green Buildings -- Vertical Markets for Green Buildings -- Specialty Markets for Sustainable Design -- Green Building Technologies -- Experiences of Green Building Marketing -- Contemporary Marketing Theory and Practice -- Sustainable Design Marketing Tactics -- Challenges by Green Marketing Dynamics -- Seven Keys to Sustainable Design Marketing -- The Future of Green Buildings
Summary: This eBook presents all the information key decision-makers need to respond to the fast-growing market for green buildings, design and construction services and products. Completely updated, revised and expanded from the authors previous works, this book is the one resource you need to succeed in the green building marketplace. With a sound grounding in contemporary marketing theory and practice, the book assembles hard-to-find information to assist executives and partners in design and construction firms in crafting competitive strategies that build on their firm strengths, while shoring up their weaknesses.Since, most design and construction firms specialize in particular market sectors, the book systematically examines the important market segments for green buildings. It also presents key business case justifications for green buildings that help architects, engineers and builders to understand client motivations and respond to them with appropriate marketing tactics and communications strategies. The book examines how the green building market is adopting certain new products and design approaches, information that will help manufacturers and product sales teams to craft appropriate marketing strategies.The book also helps owners and developers understand the green building business case and to find out what other leading-edge firms and projects have learned - how to market and sell green buildings and green developments in a highly competitive marketplace. It helps to: find out how leading-edge firms market and sell green buildings; develop strategies for success in this fast growing, constantly changing and highly competitive marketplace; and, learn how to understand client motivations and respond to them with appropriate marketing tactics and communications strategies.
Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book Virtual Online EBOOK (Browse shelf(Opens below)) 1 Available 149241-2001

The Green Building Market -- What is a Green Building? -- Today's Green Building Market -- Green building market leaders -- The Business Case for Green Buildings -- Costs of Green Buildings -- Vertical Markets for Green Buildings -- Specialty Markets for Sustainable Design -- Green Building Technologies -- Experiences of Green Building Marketing -- Contemporary Marketing Theory and Practice -- Sustainable Design Marketing Tactics -- Challenges by Green Marketing Dynamics -- Seven Keys to Sustainable Design Marketing -- The Future of Green Buildings

This eBook presents all the information key decision-makers need to respond to the fast-growing market for green buildings, design and construction services and products. Completely updated, revised and expanded from the authors previous works, this book is the one resource you need to succeed in the green building marketplace. With a sound grounding in contemporary marketing theory and practice, the book assembles hard-to-find information to assist executives and partners in design and construction firms in crafting competitive strategies that build on their firm strengths, while shoring up their weaknesses.Since, most design and construction firms specialize in particular market sectors, the book systematically examines the important market segments for green buildings. It also presents key business case justifications for green buildings that help architects, engineers and builders to understand client motivations and respond to them with appropriate marketing tactics and communications strategies. The book examines how the green building market is adopting certain new products and design approaches, information that will help manufacturers and product sales teams to craft appropriate marketing strategies.The book also helps owners and developers understand the green building business case and to find out what other leading-edge firms and projects have learned - how to market and sell green buildings and green developments in a highly competitive marketplace. It helps to: find out how leading-edge firms market and sell green buildings; develop strategies for success in this fast growing, constantly changing and highly competitive marketplace; and, learn how to understand client motivations and respond to them with appropriate marketing tactics and communications strategies.