Project marketing: beyond competitive bidding
Language: eng. Publication details: Chichester, West Sussex Wiley 2002Description: x,223p. 25cmISBN:- 0471486647
- 658.404
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Book | London Books | 658.404 COV (Browse shelf(Opens below)) | 2 | Available | 30065717 |
Project marketing relates to the various marketing activities that take place prior to winning a contract. It deals with the marketing of large and complex projects such as the construction of buildings and power stations. This text provides models and methods that are necessary to develop a constructive approach to project marketing. It contains more than 20 illustrative short cases drawn from a variety of industries.