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Project marketing: beyond competitive bidding

By: Language: eng. Publication details: Chichester, West Sussex Wiley 2002Description: x,223p. 25cmISBN:
  • 0471486647
Subject(s): LOC classification:
  • 658.404
Summary: Project marketing relates to the various marketing activities that take place prior to winning a contract. It deals with the marketing of large and complex projects such as the construction of buildings and power stations. This text provides models and methods that are necessary to develop a constructive approach to project marketing. It contains more than 20 illustrative short cases drawn from a variety of industries.
Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book London Books 658.404 COV (Browse shelf(Opens below)) 2 Available 30065717

Project marketing relates to the various marketing activities that take place prior to winning a contract. It deals with the marketing of large and complex projects such as the construction of buildings and power stations. This text provides models and methods that are necessary to develop a constructive approach to project marketing. It contains more than 20 illustrative short cases drawn from a variety of industries.