Roy, R. <br/><br/>
Development of a customer focused strategy in speculative house building 

 -  1999 
 - Construction Management & Economics  17(6) November 1999, 777-787(11) .
<br/><br/> Discusses the need for the housebuilding industry to take more account of customer requirements, and not place so much emphasis on land and house price inflation as the market driver. Analyses the results of a market survey which looked at people's housing requirements. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>HOUSE BUILDING<br/>MARKET RESEARCH<br/>CUSTOMER REQUIREMENTS<br/>PRODUCT DEVELOPMENT<br/>SURVEYS