Cova, B. <br/><br/>
Project marketing: beyond competitive bidding 

 - Chichester, West Sussex  Wiley  2002 
 - x,223p.  25cm. 
<br/><br/> Project marketing relates to the various marketing activities that take place prior to winning a contract.  It deals with the marketing of large and complex projects such as the construction of buildings and power stations.  This text provides models and methods that are necessary to develop a constructive approach to project marketing.  It contains more than 20 illustrative short cases drawn from a variety of industries. 
<br/><br/><label>ISBN: </label>0471486647 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING<br/>PROJECT MARKETING<br/>COMPETITIVE BIDDING<br/>BUILT ENVIRONMENT-BUILDING CONTRACT FORMS<br/>CONSTRUCTION MANAGEMENT
<br/><br/><label>LC Class. No.: </label>658.404