Winning strategies
Series: Estates Gazette ; (0427) 3 July 2004, 117(1)Publication details: 2004Subject(s): Summary: Reputation and relationships were the key themes of papers presented at the third Marketforce conference on marketing in professional services. Presentations highlighted the importance of the research reports as a marketing tool, the importance of investing in the long term future by developing relationships with clients, the pros and cons of outsourcing and implications for property advisors, and the importance of branding as a marketing tool. A set of conference papers on CD-ROM can be purchased from Marketforce t +44 (0)20 7608 0541 conferences@marketforce.eu.com.| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Journal article | London Journal article | X126825 (Browse shelf(Opens below)) | 1 | Available | 126801-1001 |
Reputation and relationships were the key themes of papers presented at the third Marketforce conference on marketing in professional services. Presentations highlighted the importance of the research reports as a marketing tool, the importance of investing in the long term future by developing relationships with clients, the pros and cons of outsourcing and implications for property advisors, and the importance of branding as a marketing tool. A set of conference papers on CD-ROM can be purchased from Marketforce t +44 (0)20 7608 0541 conferences@marketforce.eu.com.