Digital remit advice[electronic resource]
Language: English Publication details: [S.l.] [s.n.] [2011]Subject(s): Online resources: Summary: From 1 March 2011, the UK Code of Non-broadcast Advertising, Sales Promotion and Direct Marketing (CAP Code) (see also L151479) will cover marketing communications on organisations' websites and in other non-paid-for space under their control. The CAP code is self-regulated by the Advertising Standards Agency (ASA). A marketing communication is judged by ASA to be something that is primarily aimed at selling something, with or without a price and even if it does not seek an immediate financial transaction. Applies to marketing communications of organisations operating in the UK. This could mean a .com website or an .org website as well as a .co.uk website. It also applies to content an organisation adds to its Facebook or Twitter pages.| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Book | Virtual Online | ONLINE PUBLICATION (Browse shelf(Opens below)) | 1 | Available | 152046-2001 |
From 1 March 2011, the UK Code of Non-broadcast Advertising, Sales Promotion and Direct Marketing (CAP Code) (see also L151479) will cover marketing communications on organisations' websites and in other non-paid-for space under their control. The CAP code is self-regulated by the Advertising Standards Agency (ASA). A marketing communication is judged by ASA to be something that is primarily aimed at selling something, with or without a price and even if it does not seek an immediate financial transaction. Applies to marketing communications of organisations operating in the UK. This could mean a .com website or an .org website as well as a .co.uk website. It also applies to content an organisation adds to its Facebook or Twitter pages.