Project marketing: beyond competitive bidding

By:

Cova, B

Language: eng. Publication details: Chichester, West Sussex Wiley 2002Description: x,223p. 25cmISBN:

0471486647

Subject(s):

LOC classification:

658.404

Summary: Project marketing relates to the various marketing activities that take place prior to winning a contract. It deals with the marketing of large and complex projects such as the construction of buildings and power stations. This text provides models and methods that are necessary to develop a constructive approach to project marketing. It contains more than 20 illustrative short cases drawn from a variety of industries.

Holdings ( 1 )
Title notes ( 1 )

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Book	London Books	658.404 COV (Browse shelf(Opens below))	2	Available		30065717

Browsing London shelves, Shelving location: Books Close shelf browser (Hides shelf browser)

Previous								Next
Previous	658.404 CLE Field guide to project management	658.404 COL Planning and monitoring of design work.	658.404 COO Process management in design and construction	658.404 COV Project marketing: beyond competitive bidding	658.404 DAL Value and risk management a guide to best practice	658.404 DAL Value and risk management a guide to best practice	658.404 DAV The new project management : tools for an age of rapid change, complexity, and other business realities	Next

Project marketing relates to the various marketing activities that take place prior to winning a contract. It deals with the marketing of large and complex projects such as the construction of buildings and power stations. This text provides models and methods that are necessary to develop a constructive approach to project marketing. It contains more than 20 illustrative short cases drawn from a variety of industries.

Print
Send to device
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Open Library (openlibrary.org)